Facade Grant Program

2007 DESIGN CHALLENGE GRANT

DESIGN CHALLENGE GRANT GUIDELINES

CHARACTER – Pottstown enjoys a variety of architectural styles. It is the goal of this design program to see that each building is presented in its most appealing form and the original character of the building is preserved and enhanced. A property should be used for its characteristic purpose, or be placed in a new use that requires reasonable changes to the defining properties of the exterior of the building and its site and environment.

PRESERVATION - Any existing or historical character of a property should be retained and preserved to the extent that it is feasible. The removal of historical materials or alterations of features and spaces that characterize a property should be avoided.

CHANGE – It is recognized that many properties have changed over time. Those changes that contribute to the significance of the PDIDA Program Area architectural character in their own right should be retained and preserved.

HISTORY – Each property should be recognized as a physical record of its time, place and use. Changes that create an inaccurate sense of historical or architectural elements from other buildings will not be favored. Attached is an explanation of the Secretary of the Interiors Standards for the Treatment of Historic Properties that govern the Register of Historic Places. This outlines the approach that should be taken in Pottstown. Currently there are no penalties or benefits to following these guideline but, they are critical in preserving the character of the borough.

DETAILS – Distinctive features finishes and construction techniques or examples of craftsmanship that characterize a property should be treated with respect.

REPAIRS – Features that have made a property unique and recognizable should be repaired when they have deteriorated, rather than replaced. Where the severity of deterioration requires replacement of a distinctive feature, the new feature should match the old in design, color, texture and other visual qualities and, where possible, material. Replacement of missing features should be substantiated by documentary, physical or pictorial evidence.

SURFACE CLEANING – The surface cleaning of structures, if appropriate, should be undertaken using the gentlest means possible. Chemical or physical treatments, such as sandblasting, that cause damage to historic materials are not favored.

ALTERATIONS – New additions, exterior alterations or related new construction should not destroy any historic materials that characterize a property. The new work shall be compatible with the size, scale and architectural features that protect the characteristic integrity of the property and its environment.

SIGNAGE – Signs play an important role in how a business is initially perceived. Not only are they a marketing tool, but also set the appearance from a roadway. Signage should project an atmosphere that is welcoming and inviting to members of the community and visitors. Consistent signage adds to the character of the area in which it is placed, and should be considered to be a unifying factor in a town. Lighting should be external, using spotlights directed onto the sign. Neon signs will not be considered. Signs that are perpendicular to the façade of the building are suggested.